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Éloure is professional luxury haircare, created to bring skincare-level performance, fine fragrance craftsmanship, and salon authority together in a single ritual of care. Each formula begins with science, high concentrations of active ingredients selected for visible, lasting results, and is completed with an exclusive fragrance composed by award-winning perfumer Cécile Zarokian. The result performs like a treatment and feels like indulgence, in the salon and at home.

Three qualities define Éloure. Skincare-level performance brings the discipline of high-performance skincare into haircare, with actives used in precise, high concentrations and balanced at professional pH. Fine fragrance craftsmanship layers an exclusive scent by Cécile Zarokian into every formula, transforming daily care into a sensory experience. Salon authority grounds the brand in decades of professional expertise. Together they place Éloure where science meets artistry.

Éloure was founded by the team behind Hair Couture, with more than five decades of professional, salon-grade expertise. The brand is a natural evolution of that mastery, shaped by refinement and guided by salon standards rather than passing trends. Professional credibility is the foundation of every formulation and every detail, never an afterthought.

Yes. Éloure is developed for salons and the professionals who work within them, then extended to the home so that salon-quality results continue between appointments. Every product is created to meet the standards stylists demand: visible performance, refined texture, and lasting fragrance.

Refinement extends to responsibility. Éloure formulas are vegan and free from sulfates and EDTA, balanced at professional pH, and packaging is produced with 35% post-consumer recycled material. Luxury at Éloure is grounded in credibility, from the formulation to the final detail.

Éloure is available at maisoneloure.com and through selected salons and luxury retailers.

Orders begin processing as soon as they are received, so changes or cancellations cannot always be made once an order is submitted. For any request, Éloure Customer Care should be contacted as soon as possible at info@maisoneloure.com.

A confirmation with tracking details is sent by email once an order ships.

Orders are processed within 1-2 working days and delivered within 2-4 depending on the destination.

Unfortunately, it is not possible to order by phone through our Customer Service Centre. Although our customer service center is able to assist you when placing an online order, you must place the order on your own device. 

Yes. Éloure is created for salons and the professionals who work within them, then extended to the home. Professional formats support the salon chair, while the retail range continues results between appointments.

Yes. Care shampoos, conditioners, and masks are available in 750ml backbar formats with pump dispensers and gold accents, created for frequent use in the salon environment.

Salons and luxury retailers interested in carrying Éloure are invited contact info@maisoneloure.com for the possibilities.

Because the scalp is skin. Every formula is developed with the same discipline as high-performance skincare, each ingredient selected for function, efficacy, and compatibility with the scalp. The focus starts at the root, strengthening the scalp environment while reinforcing the hair fiber from within. Healthier, more radiant hair begins with a balanced, well-cared-for scalp.

Active ingredients are balanced at professional pH levels, chosen for optimal performance and tolerability on the scalp. It is the same principle that guides well-formulated skincare: high-concentration actives delivered in a form the skin can comfortably accept.

The Moisturizing line is formulated with scalp comfort in mind. Red Poppy Extract, used at 4%, calms sensitive, itchy, and post-color scalps through anti-inflammatory and antioxidant properties, while Pentavitin restores the scalp barrier and supports lasting hydration. A patch test is recommended for skin prone to reactivity.

The Moisturizing line is built for hydration and scalp comfort. Pentavitin delivers deep hydration of up to 72 hours, sustained even after rinsing, helping to restore the scalp barrier, while Red Poppy Extract soothes and calms. Comfort at the root sets the foundation for softer, more supple lengths.

Scalp comfort is led by the Moisturizing line, where Red Poppy Extract and Pentavitin soothe and hydrate the scalp environment. The Volumizing line reinforces scalp health from within through Niacinamide and Pea Peptides, building a stronger foundation for fuller-looking hair.

A complete routine moves from cleanse to treatment to finish. Begin with the shampoo suited to the hair concern, follow with the matching conditioner, and add the mask once or twice weekly for deeper care. Finish with a styling or treatment product, then refresh with Hair Perfume between washes. Products within a line are formulated to work in sequence, each step amplifying the next.

Yes. Éloure lines are formulated to layer, so collections can be combined to address more than one concern at once. For the fullest effect within a single concern, the shampoo, conditioner, and mask of one line are designed to perform best together.

The mask delivers its fullest effect when used once or twice weekly, applied after cleansing in place of, or alongside, the conditioner.

Many actives perform on contact. The Volumizing line delivers up to 14% thicker strands immediately, and Pentavitin hydration lasts up to 72 hours after rinsing. Performance deepens with consistent use, the same principle that defines high-performance skincare.

Longevity depends on hair length and washing frequency. High-concentration formulas are designed to perform with a small amount, so a little goes far. Care shampoos, conditioners, and masks are offered in 50ml, 250ml, and larger formats, with 750ml backbar sizes for the most frequent use.

The Intense Bond-Repair Treatment is applied once a week across five consecutive weeks. Strength is not added to the hair. It is rebuilt, bond by bond, from within the hair structure.

Yes. The Heat Protection Mist shields hair before styling at temperatures of up to 220 °C / 428 °F, priming and conditioning for smoother, longer-lasting results.

Each collection is organized by hair concern: hydration and scalp comfort, fuller body, color protection, or cool tone for blonde and silver hair. The collection pages outline the concern each line addresses and its hero ingredients, and Éloure Customer Care is available for a personal recommendation.