For Professionals
Éloure is created for those who lead with expertise, artistry, and intention.
For salons, stylists, retailers, and beauty advisors who believe in elevating every experience.
To support your craft, we invite you into the world of Éloure through our dedicated platform. A space where knowledge meets inspiration, where
technique, product understanding, and brand philisophy come together
with clarity and precision.
Couleur Couture
Professional color from the house of Hair Couture
Couleurs Couture is the professional color brand of Hair Couture, the family-owned house behind Éloure and Balmain Hair since 1974. Created for color artists, it brings the same salon authority to the color chair.
A low ammonia cream color with micro pure pigments delivers vibrant, lasting shine and 100% gray coverage while preserving the integrity of the hair. The formula mixes quickly, rinses easily and carries a refined signature scent, presented in recycled aluminum tubes.
After the color service, the Éloure Color Protecting line in 750 ml backbar continues the ritual at the wash basin.
Becoming an Éloure partner
If you are interested in becoming an Éloure partner,
we would be delighted to connect.
We collaborate with a carefully selected network of professionals who share our commitment to quality, craftsmanship, and elevated service.
For partnership inquiries and reseller opportunities, please reach out to us at info@maisoneloure.com. Our team will guide you through the next steps and introduce you to the Éloure experience.